MediapostMediapost Group se adhiere al Código Ético del Marketing

15 abril, 201416

Recientemente, nuestro CEO Ignacio Pi, en representación de Mediapost Group firmó la adhesión al Código Ético del Marketing. Esta unión nos reafirma como empresa responsable con la sociedad y concienciada acerca de las buenas prácticas en el campo del Marketing. La iniciativa surge del convencimiento de que el uso del buen marketing favorece a profesionales y empresas del sector por igual, reforzado todo ello por el compromiso de la Asociación Española de Marketing, cuyos principios generales universales son los siguientes:

  1. El respeto tanto a la legalidad vigente en el territorio en el que se enmarcan las normas de marketing realizadas, como a las normas y reglamentos de las plataformas o medios que utilicen para el desarrollo de las actividades.
  2. La promoción del valor compartido entre las organizaciones y sus stakeholders a través de sus productos, servicios y actividades.
  3. La contribución a una buena percepción del marketing y de sus sub-disciplinas, generando confianza a la sociedad en general y a los diversos stakeholders.
  4. La adopción en sus prácticas profesionales, por parte de los profesionales del marketing, de los siguientes valores éticos:
  • Responsabilidad.
  • Honestidad y veracidad.
  • Transparencia informativa.
  • Profesionalidad.


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